“Greenwash” has become a deserved insult — but the case for actually doing the green thing in your pet’s bath is still strong. Here’s the Dermagic argument for shampoo bars.
A definition we accept
Here’s one definition of greenwashing: companies that carelessly jump on the eco-friendly bandwagon in an attempt to cash in quick. They may convert some traditionally carbon-heavy services to electronic format or offer one or two green products while masquerading as an authority on environmental education.
Ouch. We all know they’re not talking about us — but the word has earned its sting. So we’ll borrow it back with a friendlier spin: Green Clean.
Our case for Green Clean
- The heck with shipping heavy liquids all over the planet
- Give the heave-ho to plastic bottles of shampoo
- Skip the preservatives entirely — a bar has no water in it, so there is nothing to preserve
- Embrace certified organic shampoo bars
- Hug those recycled cardboard boxes
- Love the natural essential oil scents
- Lather like crazy on both long and short coats
- Rinse squeaky clean in a flash, saving the Earth’s precious water
- Green Clean your dog and we’ll plant a tree for every 10 bars we sell
One bullet has come off that list, and it is worth saying why rather than quietly deleting it. It read: “Chase away fleas and other pests the organic, non-toxic way.” We have withdrawn it. A shampoo bar does not repel fleas — a bath will drown and wash off adults present on the dog at the time, which is not the same thing and lasts exactly as long as the bath. More importantly, a product sold on the basis that it repels pests is a biocidal product under EU law, with a whole approval regime attached. That is not what we sell and not a claim we should ever have made. Flea control is a veterinary product, and on an allergic dog it is also the single highest-value thing you can get right.
Whether you call it Green Clean or Green Wash, do the earth a favour and shampoo bar your pets.
The DERMinator
Our newest shampoo bar, the Skin Rescue Bar — also known as “The DERMinator” — was awarded the Pet Product News Retailers’ NUMBER ONE Grooming Product for the entire year. We’re proud.
Now let’s get out there and erase that carbon pawprint.
— Dr Adelia E. Ritchie, President, DERMagic Skin Care for Animals, Inc.
Start the treatment
DERMagic Skin Rescue Shampoo Bar
Green Clean your dog — dermagic.eu →For specific guidance email customerservice@dermagic.eu or call +44 7425 388643.